Graeme Bloor on Erik's improving operational efficiency with the VTEX geo location solution

Graeme Bloor, VP of Digital & IT at ERIK's discusses how COVID-19 uncovered a problem that ERIK'S didn't know existed.

After reaching out to the team at VTEX, ERIK’s was able to quickly solve their problem with the VTEX geo-location solution. Now shoppers can see if the products they want are available at their current location in real-time on the product page.

The geo-localization feature massively increased ERIK'S operational efficiency, significantly reducing call center volume. Due to the drop in communication volume, ERIK’s team experienced about 50% less workload, driving efficiency higher than pre-pandemic levels.

Read Erik’s full story here:

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